8 Feb, 2020

Wishlists are convenient ways of letting the customer save products for later reference, if they don’t want to purchase immediately.

For example, if customers browse through your products and they like some of them, but they don’t want to buy at the moment, they can add these products to a wishlist. Then later on, when they visit the website, they can see the saved products.

How do wishlists benefit you as a shop owner?

  • By allowing customers to share their wishlists, you give a great experience to the customer.
  • What’s more, sharing the wishlist could potentially turn into a reason for more people to start visiting your website.
  • If you require customers to leave their emails to create a wishlist, you can use those to send them a reminder about products on their wishlist, which could make prospects return to your website.
  • You could get insights from the types of products that your customers add to their wishlists, and this can help you curate specific marketing strategies.

How do wishlists benefit your customers?

  • A wishlist gives a great user experience to customers letting them save products they like in one place.
  • If the customer doesn’t feel like purchasing at a given time, the wishlist gives them peace of mind of saving the product for later.
  • If a product from their wishlist goes on sale, you can create an automated email that notifies them about the sale and therefore they could return to your website and make a purchase.
  • Besides, adding a more personal note to the emails along the lines of: “Hey! It looks like Product X is on sale now. Luckily, you are one of the first ones to know this. Don’t miss your chance!” – is a MUST.

Best practices:

  • Make the wishlist visible, i.e. as an icon in the main navigation.
  • Make sure it is responsive.
  • A good idea is if you allow the customer to categorise the products in the wishlist.
By Mladen Gorchev

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